E&T&C certification: a new way of rating engagement, transparency and communication in the industry - when the odour unit is not enough

   A framework emphasizing Engagement, Transparency, and Communication (E&T&C) is essential for addressing recurring odour impact episodes and maintaining community trust.

   To challenge traditional opaque industrial practices, the first-ever E&T&C Certification was developed. This certification assesses the performance of composting plants and other sectors in fostering transparency and communication with nearby communities. Verified either by self-assessment or independent audits, it aims to measure commitment to addressing odour conflicts, representing a global first in this area.

A. Antón *, C. Díaz, C. Izquierdo

Ambiente et Odora SL C/Uribitarte 6, planta baja. 48001, Bilbao, Bizkaia
* ainhoaanton@ambienteetodora.com

   Competing interests: The author has declared that no competing interests exist.

   Academic editor: Carlos N Díaz.

   Content quality: This paper has not been peer-reviewed.

   Citation: A. Antón, C. Díaz y C. Izquierdo, 2024, E&T&C certification: a new way of rating engagement, transparency and communication in the industry - when the odour unit is not enough, ODORA24 Conference, Barakaldo, Spain, www.olores.org.

   Copyright: 2025 Olores.org. Open Content Creative Commons licence. It is allowed to download, reuse, reprint, modify, distribute, and/or copy articles in olores.org website, as long as the original authors and source are cited. No permission is required from the authors or the publishers.

   ISBN: pending.

   Keywords: certificate, odour management.


Abstract

   A framework that integrates citizen engagement, increases transparency and boosts communication channels is needed in the event of repeated odour impact episodes. When there is an odour conflict, most crisis communication experts would agree that Engagement, Transparency and Communication (E&T&C) are vital to maintaining or regaining the trust of neighbours. The Volkswagen emissions scandal is a recent case demonstrating the negative consequences of not being transparent and communicative.

   To promote a paradigm shift in traditional industrial opaque thinking, we have created the first E&T&C Certification. This certification was designed to evaluate the performance of composting plants and other sectors in terms of their relationship with nearby communities, making it the first certification of its kind.

   Performance is verified by the plant itself or through audits conducted by an independent auditor. This certification process is the first of its kind in the world. The ultimate goal is to measure the degree of a plant's commitment, transparency and communication in addressing odor-impact situations.

 

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